A lot of small business owners hear about the latest trends in online marketing—AI, paid search, marketing automation—and begin to feel overwhelmed. There are already so many channels and tactics to consider, and it seems like there are new ones each day.
Of course, in an ideal world, your business would be taking advantage of all the available channels. But there’s no point in trying to jump ahead to the latest and greatest technology if you don’t have the basics under control.
That’s why we propose a specific model for marketing maturity. Made up of three stages—build, grow, and ignite—it encourages businesses to start with a solid foundation and work their way up to the final stage where all channels are being used, and you’re optimizing and maximizing your existing marketing assets.
Marketing
Refresh WordPress site
Mobile friendly
HTTPS secure
Local pages
CRO Landing pages
Content Program
Core page content
Home page video
Review funnel
Ongoing blog content
Hub page upgrade for leads
Podcast or webinar
Sales materials
Press releases
Update old content
SEO
Google My Business Optimization
Onsite SEO management
Local citation management link building
Google Search Console set-up
Podcast guesting
Organic CTR optimized
Featured snippet program
Social media
Social profile refresh
Social posting plan
Social promotion plan
Social engagement plan
Media and influencer outreach
Video channel
Live video program
Email Marketing
list clean-up
Re-engagement campaign
Monthly newsletter
Lead capture calls to actionemail confirmation and follow-upemail lead nurture programemail lead campaigns
Paid Lead Generation
Boost FB posts
Social media ad campaign
Google AdWords
Remarketing campaigns
Sales Enablement
Co-marketing partner plan
Lead discovery/orientation process
Speaking for leads
Repeat customer campaigns
Customer Experience
Review response plan
New customer onboarding process
Customer delight process
Referral program
Events program
Customer feedback program
CRM Tool
Data capture and clean up
Sales pipeline process
Marketing Automation
Lead scoring process
Lead follow-up sequences
Analytics
Analytics goals
Advertising tracking
Call tracking
