By identifying and focusing on a narrowly defined ideal client you can focus on communicating the value your business can bring only to the clients your business is perfectly suited to serve and stop chasing dead-end clients.

When you become the obvious choice for a service, product, or market, your customers are not only willing to pay a premium – they expect to do so. In fact, you will be surprised to learn that the greatest challenge can sometimes be charging enough to align with the perceived value!

Nothing makes a business more attractive to a potential buyer than documented systems and predictable marketing results. The primary constraint on most small businesses is the “rainmaking” status of the owner. A fully developed marketing system allows to demonstrate that your business can function without you.